Editor : Martin Simamora, S.IP |Martin Simamora Press

Rabu, 08 November 2017

New technologies, new content opportunities

Across the globe, news organizations are investing in new methods for producing and delivering content. What are the motivations behind these investments and what benefits do they bring?
 
Let's explore how publishers have been experimenting with new ways of storytelling...


Creating immersive brand experiences 
Marie-Claire, a monthly women’s publication covering health, beauty and fashion,  has partnered with Clarins, Mastercard andNeiman Marcus to create a pop-up shop. The initiative gives readers a chance to experience Marie-Claire’s world. The store collaborated with both commercial and editorial side of the magazine bringing the brand and their content to life.


Betting on trending platforms to reach young audience
To reach younger audiences, Le Monde partnered with Snapchat Discover and experimented with short-form content to be published on the social app. Because of the platform requirements, an essential consideration was how to adapt journalistic standards, expectations and user experiences while preserving the paper’s editorial identity.

REUTERS


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