Across the globe, news organizations are investing in new methods
for producing and delivering content. What are the motivations behind these
investments and what benefits do they bring?
Let's explore how publishers have
been experimenting with new ways of storytelling...
Creating immersive brand
experiences
Marie-Claire,
a monthly women’s publication covering health, beauty and fashion, has partnered with Clarins, Mastercard andNeiman Marcus to create a pop-up shop. The initiative gives readers a
chance to experience Marie-Claire’s world. The store collaborated with both
commercial and editorial side of the magazine bringing the brand and their
content to life.
Betting
on trending platforms to reach young audience
To reach younger audiences, Le Monde partnered with Snapchat Discover and experimented with
short-form content to be published on the social app. Because of the platform
requirements, an essential consideration was how to adapt journalistic
standards, expectations and user experiences while preserving the paper’s
editorial identity.
REUTERS
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